It is your business to write what other people think but don’t say. Go for the throat.
Start with anything that bothers you – be honest, be angry.
Remember how people react to a car accident. Highways choke up as drivers slow down to gawk. It comes as no surprise that news programmes concentrate on bad news first. That’s what interests readers.
Good stories question the status quo. In Romeo and Juliet two teenagers question the status quo of their two families at war.